Basil Alba & Seth Holladay

The biz and tech behind Chords.

We believe in building a future where music lovers are not just passive consumers of music entertainment, but active participants who are immersed in the music experience. 

We want to make music entertainment more interactive, personal and community-based.
As musicians, we caught a glimpse of this potential while watching the evolution of the music industry. We realized that the key to building interactive music entertainment lies within the Artists ability to form tight-knit communities.
That’s when we set out to build Chords, a platform that helps independent artists build interactive communities by enriching the experience of their Fans.​